Domain Reputation Intelligence is a unique in-depth analysis of all the places that your domain name is used online. It includes everything from email addresses and return path domains to DKIM signing domains, headers, brand assets, links and content. A domain’s reputation captures all the who, what, where and when of its use and activity on the web — and is an essential part of a brand’s identity and trustworthiness.
Optimizing Domain Reputation: Techniques for Boosting Trust
Unlike an IP address, a domain is a permanent part of your email sender identity, which is why mailbox providers place so much emphasis on domain reputation to determine who goes to the inbox and spam folders. Receivers want to ensure they’re only sending messages that their subscribers want and need, so if recipients report your emails as spam or delete them without opening them, your reputation will take a hit and it could be tough to recover from.
A good way to monitor your domain reputation is by ensuring you’re signed up for the FeedBack Loop (FBL), which is provided by most mailbox providers and ESPs. The FBL will provide you with feedback data on your engagement and deliverability, including spam complaints.
Another great way to get a more in-depth look at your domain reputation is by using tools like McAfee’s Domain Reputation Lookup Tool, which will run a check on the web and DNS of your domain. It will also display if it’s listed on any blacklists such as the Spamhaus Blocklist and Barracuda Blacklist, which are used to flag domains and IP addresses that have been categorized as spam.